My Story
Don’t Trash Me, It’s My Story
I heard the great stories of my ancestors carrying some of the most important, and not as desirable, packages in history. Packages from Santa, your college kids laundry, the first case of Budweiser delivered to the White House after the end of prohibition, grandma’s cookies, your favorite food and beverages to all of your go to restaurants and bars, just to name a few. They have been carried by horses, mules, bikes, boats, trains, airplanes, automobiles, hovercraft, subways, ferries, helicopters, motorcycles and on foot, of course. After this important and noble job is complete, our lives end! I thought, what a waste, literally.
So I was sitting around the warehouse thinking how can I become something more when I grow up, what can I do for my second career, my encore, how can I extend my short but important life? After brainstorming with my dividers, both long and short, we thought, hell, we are delivering some of the greatest wine and spirits ever created through the backdoors of the greatest bars and restaurants on earth, why don’t we accompany these tasty beverages all the way to the final consumer and at the same time protect the bar or tabletop and while we are at it, let’s provide useful, and useless, information to keep your date interested since you are so bad at it.
So, that is when I transformed from a box to COASTERPAK!!!